I’m well-known for my color-coded spreadsheets, both personally and professionally.

At Business Insider, my Instagram content tracker enabled the team to post up to 133 times per day across accounts while growing link clicks by 500% YoY.

I’ve conducted competitor analyses everywhere from NBCUniversal to Alchemy Plants + Thrift, giving these teams the clarity they need to launch on new platforms and adapt social strategies to keep up with recent algorithm changes across platforms.

I work with Adobe Suite as well as Canva, Capcut, and in-app editors to make graphics and videos for social media.

In the world of video, I’ve launched and created quick-turnaround videos for CNBC on TikTok, planned and executed 9×16 videos for Women’s Health around the 2024 Olympics, and filmed myself for Alchemy Plants + Thrift.

I have worked with Adobe templates by graphic designers, notably for Delish’s Pinterest, as well as created original static posts for The Persistent. I also have experience with photography for social from running my jewelry account, Han Made.

I can, will, and love to write anything from the smallest tweet to a full-length newsletter, and everything in-between.

Using Sprinklr data and working with developers, I crafted engaging social-first copy for Firebase and Flutter on X and LinkedIn. I’ve written round-ups for Business Insider and explainers for World Animal Protection; Instagram posts for House Beautiful and Google for Developers; and much more.